Our Services

Updated June 2, 2016

Doc Sheldon

Intrinsic Value SEO – Oceania offers a full array of services, designed to help you make your business more efficient and profitable. These include:

Site Audit Service

Regardless of how well a site performs, there’s always room for improvement. As Google and the other search engines continue to improve their algorithms, ranking for a given term is becoming increasingly competitive. That means that even small improvements can make a difference.

If your site seems to have hit a plateau or is dropping in the SERPs, a site audit can identify those potential improvements and provide a road map for improving your position in your market. And if your site is slipping, or worse, has suffered a penalty, a site audit is a must, in order to begin the recovery process.

Query Research Service

This used to be referred to as keyword research, but since the SERPs became segmented by query type, it is now much more. Rather than simply identifying search terms that users plug into the search engine, it’s important to determine their intent. Organic ranking for navigational, informational or transactional search queries must each be approached differently. Additionally, the competition level and CPC (cost per click) will be important if you’re planning a paid advertising campaign.

The site owner is not who should decide what searchers will type into the search engines, as their intuition is more often wrong than right. Let the data speak for itself.

SEO Consulting Service

Whether you’re looking for advice on how to best proceed in optimising your site for search engines or would simply like to train your in-house staff, we’re ready to take on the task. We spend several hours each day to keep our knowledge of what does and doesn’t work current or ahead of the curve. Let us help you set the pace, rather than having to play catch-up with your competitors. They should be trying to catch up with you!

Techniques that are highly effective for one site can spell failure for another, depending upon a number of factors. We take a scientific approach to identify the best strategy for each individual site.
Many site owners (and far too many SEOs) talk about traffic as though it’s the goal. It isn’t. Only targeted traffic converts! The only metric that should mean anything to you, as a business owner, is conversions, and that’s what we focus on.

Remember that it’s entirely possible (even common) for sales to climb when traffic drops off. That’s what happens when an effective targeting campaign takes hold.

Conversion Optimisation Service

Once targeted users arrive at your site, you have an opportunity to convert them into customers, but it isn’t an automatic process. They need to be led, nurtured and reassured, in order to draw them to a successful conclusion. This is also a scientific process – tempered with just a bit of art. Without this critical component, your marketing strategy may fail miserably. At the very least, it won’t be nearly as successful as it could be.

As a part of your overall SEO strategy, we’ll build you an effective conversion funnel, to increase your sales, even in the face of decreasing traffic.

Online Reputation Management Service

ORM normally falls into one of two categories:

  • Positive ORM, in which your presence (this may be you or your brand) is promoted in such a way as to establish authority and trust. This is best accomplished gradually, and it’s becoming increasingly important. Our branding specialists can help you build your authority in your niche.
  • Negative ORM, in which bad reviews, disparaging remarks or rip-off reports must be overcome. This is nearly always the more difficult of the two. Our ORM professionals will work closely with your team to turn negative perceptions around, recovering trust of your brand.

Paid Advertising Management Service

PPC (pay per click) campaigns require experience to be effective. Anyone can acquire more traffic by throwing away money… the key is to spend as little as possible while attracting highly targeted traffic, to maximize conversions and ROI.

That’s where our experts excel… attracting the sort of traffic that is most likely to convert to customers, at a minimal cost. Wouldn’t you like to hear us explain what we have to offer?

Website Development Service

Very few businesses exist that won’t benefit from having a web presence, but there are plenty of business owners that have neither the time nor the experience necessary to build a viable website themselves. Unfortunately, hiring a designer, developer and copywriter can be more expensive than some site owners are prepared to deal with. That’s where we can help.

We build responsive WordPress sites, using the proven Genesis framework, plus a customised child theme to protect those customisations. We incorporate optimal site architecture, navigation, technical SEO practices and other characteristics to provide a site that’s built for your customers, but search engine friendly. And our sites are fully responsive, so regardless of what device your website’s visitors use, they’ll see your company’s site in its best light. And if necessary, our sister division, Top Shelf, can provide professional content for you, as well.

Normally, we can deliver a site with all the functionality and usability a professional site should provide, for as little as $1,500 AUD, which is extremely competitive.